6 Eco-Friendly Gift-Wrapping Ideas

Role: Creative Direction

As the holidays approach, eco-conscious consumers may feel overwhelmed by the waste from gifting. Instead of tossing packaging materials, we challenged holiday shoppers to consider upcycling them to reduce waste. We created inspired tutorials and a step-by-step guide for readers to create their own upcycled gifts. For this editorial project, I led a multi-disciplinary team through the concepting, capturing and execution of the content and story which aligned closely with adidas’s commitment to sustainability. 

The culminating creative was featured on the adidas blog, paid social channels, and featured in PR initiatives.

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Photographer/DP: Dustin Tolman
Agency: Studio A, adidas
Art Director: Nico Mattison
Copywriter: Allison Graaff
Editor: Sparkman
Designer: Ashley Sohn