Allbirds 365 Content
Role: Art Direction, Motion Concept & Direction, Design Direction︎
DP: Alex Themistocleous
Photographer: Aaron Hewitt
Wardrobe: Sara Paulsen
Production: Revery
InJuly 2025, Allbirds launched a redesigned website—marking a major leap forward in both functionality and brand expression. The new look mirrors the brand’s evolution while delivering a smoother, more intuitive shopping experience.
To support the site, we developed a hyper-efficient image and video system designed to showcase multiple products across formats. In addition to bespoke photo and video, assets were crafted using CGI, re-edited from existing content, and enhanced with motion graphics and PDP imagery. This flexible content engine not only powers the new site but also scales across channels, setting the brand up for success with future product needs.
With a 365 creative system at the core, I approached the capture with efficiency and versatility in mind—ensuring every asset works harder, looks sharper, and supports long-term storytelling around the brand pillars of comfort, style and quality.
To support the site, we developed a hyper-efficient image and video system designed to showcase multiple products across formats. In addition to bespoke photo and video, assets were crafted using CGI, re-edited from existing content, and enhanced with motion graphics and PDP imagery. This flexible content engine not only powers the new site but also scales across channels, setting the brand up for success with future product needs.
With a 365 creative system at the core, I approached the capture with efficiency and versatility in mind—ensuring every asset works harder, looks sharper, and supports long-term storytelling around the brand pillars of comfort, style and quality.
