Allbirds Back to Nature

Role: Art Direction, Design Direction


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Photographer: Clayton Cotterell
Props, Set: Qu Metcalf 
Production: Resin
HMU: Ailsa Hopper Court

With the January Allbirds campaign, we invited consumers to step outside and recenter with nature in simple acts of self-wellness. Depict nature in our consumer’s everyday life, playing with the duality of city chaos and nature’s tranquility. This playful juxtoposition showcases how nature and Allbirds can take your everyday to new heights. As the Art Director, I led the project from concept to execution in digital and retail spaces.