Allbirds Hanami Blue

Role: Art Direction, Design Direction


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Photographer: Clayton Cotterell
Props, Set: Qu Metcalf 
Production: Resin
HMU: Ailsa Hopper Court

For the Allbirds February story, we introduced a footwear color pack inspired by spring and designed to pair perfectly with denim. Immersed in shades of blue denim, we crafted a sensory experience that bridges the natural world with tactile textures. Focusing on white spring blossoms, aspirational denim styling, and exceptional craftsmanship, the story unfolds in a minimal, romantic setting. It showcases the product’s inspiration in an understated way while staying true to Allbirds' quirky, distinctive voice. As the Art Director, I led the project from concept to execution in digital and retail spaces.