Allbirds Inspired by Nature: Canvas Piper
Role: Art Direction, Design Direction︎
Director: Janssen Powers
Photographer: Jeff Luker
Product Styling: Amos Styles
Production: Resin
Agency Partner: Farm League
For our Spring/Summer campaign, Allbirds partnered with Farm League to tell the stories of three makers—a ceramicist, a chef, and a florist—whose creative practices are deeply inspired by nature. Through a series of short films and supporting creative, we drew a clear line between their craft and our own nature-fueled approach to footwear design.
For the Canvas Piper Campaign, we partnered with ceramicist Lalese Stamps, whose process is rooted in risk, intuition, and nature. Her story explores how embracing the unknown fuels constant reinvention and bold, boundary-pushing design.
As Art Director, I led the visual direction of the campaign—overseeing still photography, establishing the design language, and guiding execution across digital, social, and retail platforms.
For the Canvas Piper Campaign, we partnered with ceramicist Lalese Stamps, whose process is rooted in risk, intuition, and nature. Her story explores how embracing the unknown fuels constant reinvention and bold, boundary-pushing design.
As Art Director, I led the visual direction of the campaign—overseeing still photography, establishing the design language, and guiding execution across digital, social, and retail platforms.
