Allbirds Inspired by Nature: Tree Runner Go
Role: Art Direction, Design Direction︎
Director: Janssen Powers
Photographer: Jeff Luker
Product Styling: Amos Styles
Production: Resin
Agency Partner: Farm League
For our Spring/Summer campaign, Allbirds partnered with Farm League to tell the stories of three makers—a ceramicist, a chef, and a florist—whose creative practices are deeply inspired by nature. Through a series of short films and supporting creative, we drew a clear line between their craft and our own nature-fueled approach to footwear design.
For the Tree Runner Go campaign, we partnered with Chef Kristen Kish, who finds creative clarity outdoors, where nature shapes her flavors and instincts. Her film follows an introspective journey through scent, texture, and taste—revealing how comfort and connection emerge through the elements that unite us.
As Art Director, I led the visual direction of the campaign—overseeing still photography, establishing the design language, and guiding execution across digital, social, and retail platforms.
For the Tree Runner Go campaign, we partnered with Chef Kristen Kish, who finds creative clarity outdoors, where nature shapes her flavors and instincts. Her film follows an introspective journey through scent, texture, and taste—revealing how comfort and connection emerge through the elements that unite us.
As Art Director, I led the visual direction of the campaign—overseeing still photography, establishing the design language, and guiding execution across digital, social, and retail platforms.
