Allbirds Inspired by Nature: Utility
Role: Art Direction, Design Direction︎
Director: Janssen Powers
Photographer: Jeff Luker
Product Styling: Amos Styles
Production: Resin
Agency Partner: Farm League
For our Spring/Summer campaign, Allbirds partnered with Farm League to tell the stories of three makers—a ceramicist, a chef, and a florist—whose creative practices are deeply inspired by nature. Through a series of short films and supporting creative, we drew a clear line between their craft and our own nature-fueled approach to footwear design.
In our Utility Collection, florist Bryce Heyworth brings his bold, sustainable floral artistry to the forefront. His process—rooted in nature and innovation—reflects the same principles that guide how we design with purpose.
As Art Director, I led the visual direction of the campaign—overseeing still photography, establishing the design language, and guiding execution across digital, social, and retail platforms.
In our Utility Collection, florist Bryce Heyworth brings his bold, sustainable floral artistry to the forefront. His process—rooted in nature and innovation—reflects the same principles that guide how we design with purpose.
As Art Director, I led the visual direction of the campaign—overseeing still photography, establishing the design language, and guiding execution across digital, social, and retail platforms.
