Coachella Toolkit
Key imagery and motion for adidas Originals digital and retailRole: Creative Direction
Agency: Happylucky
Art Direction: Amy Johnson
Photographer: Tory Rust
Stylist: Kevin Smith D’Aguiar
HMU: Kristen Shaw Samantha Fryling
Props/Set: Amos Styles
Production: Hive
After the preparations, reservations and anticipation...it’s on.
The tribe gathered. The creators shared their gifts.
The show is over, but the night is young.
We’re not here for sleep. We’re here for the experience.
We decide when it’s over.














