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Coachella Toolkit

Key imagery and motion for adidas Originals digital and retail

Role: Creative Direction
Agency: Happylucky
Art Direction: Amy Johnson
Photographer: Tory Rust
Stylist: Kevin Smith D’Aguiar 
HMU: Kristen Shaw Samantha Fryling 
Props/Set: Amos Styles
Production: Hive


After the preparations, reservations and anticipation...it’s on.
The tribe gathered. The creators shared their gifts.
The show is over, but the night is young.
We’re not here for sleep. We’re here for the experience.
We decide when it’s over.