Coachella x adidas

Role: Creative Direction, Art Direction

The show is over, but the night is young. In the adidas x Coachella campaign, an iconic brand meets an epic festival after-party. As the Creative Director and Art Director for this campaign, I led a team in developing the concept, capturing content, and executing creative for adidas retail and digital platforms.

The creative showcased motion and stills of prominent Coachella DJs hosting an epic summer night after the festival lights have faded.