Columbia Made for Outside

Role: Creative Direction, Art Direction

The technology and design in each Columbia product is made to support the consumer outdoors. Made for all terrains and climates. Made for the hard days and the easy ones. Made for everyone at every level. Columbia is truly Made for Outside.

In this campaign, we introduced "Made for Outside" as the overarching brand message for 2021. As the Creative Director and Art Director, I led a multi-disciplinary team from strategy and concept development to planning and execution of still and motion content for digital and retail executions.