Goodbye Gravity

Role: Creative Direction, Art Direction, Strategy


adidas is known for paving new roads and with the Ultraboost 20, they dared to boldly go where no sneaker has gone before. To celebrate the shoe that marked a partnership with the International Space Station and adidas, we were tasked with creating an immersive consumer experience that would reverberate throughout social media and drive brand hype.

I lead a multi-disciplinary team to create a space-themed, AR-driven escape room and out-of-this-world brand experience for adidas and their retail partner, Finish Line.

Along with an exclusive, immersive brand experience, we also developed a far-reaching influencer strategy shared on multiple social platforms to reach consumers who could not attend the event including playful gamified instagram content.  



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Agency: Happylucky
AR Partner: 14four