Goodbye Gravity Social Strategy — emilytatedesign

︎Campaigns

︎Experiences

︎Environments

Goodbye Gravity Social

Social media strategy and execution for adidas & Finish Line

Role: Creative Direction
Agency: Happylucky

To support the experience, we developed a far-reaching influencer strategy shared on multiple social platforms.

On Finish Line owned and Influencer social channels, we extended the adidas x ISS partnership and the UB20 story to consumers, driving sales and building brand hype in unexpected and exciting ways.