Hanna Andersson Why We Play

Role: Creative Direction, Art Direction, Design

Play takes many forms. It can be quiet then wild, clean then messy—all in the same afternoon. Hanna’s products are crafted to let kids be kids. To nurture the individuality and imagination of every child so they can express themselves and explore without restriction.

I lead a multi-disciplinary team to create a digital campaign that told an authentic story of how Hanna’s products support the child in their natural state of play.