How to Style a Tracksuit

Role: Creative Direction

I led a team to create photo and video content featuring a stylist and influencer sharing their tips for stylish and unique ways to wear an adidas tracksuit. The stylist Rebecca Lux spoke to the details and rationale behind each look, and an interview with Chinae Alexander rounded out the content with advice on everyday confidence and embracing personal style.

The resulting editorial was chic, fun and relatable, and featured on the adidas blog and paid social channels.

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Photographer/DP: Sage East
Agency: Studio A, adidas
Art Director: Nico Mattison
Copywriter: Allison Graaff