Reebok PureMove+

Role: Creative Direction, Art Direction, Design Direction


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Agency: Happylucky
Photographer: Alexandra Gavillet
Videographer: Fiorella Occhipinti
Stylist: Kevin Smith D’Aguiar
HMU: Monica Ninh

The PureMove+ bra and tight Motion Sense™ technology were shaped by real women’s feedback and designed to celebrate movement. Leading a multi-disciplinary team, I oversaw the creation of photo and video content that captured raw beauty and movement in a bold, stripped-down style. We crafted copy and key visuals that became the foundation of the campaign, seamlessly applied across digital and retail platforms.