Reebok PureMove+ 

Role: Creative Direction, Art Direction, Design Direction

The PureMove+ bra and tight technology celebrate movement and support, shaped by feedback and input from real women. Leading a multi-disciplinary team, I oversaw the creation of photo and video content that expressed wild beauty and movement in a graphic, stripped-down manner. We developed copy and key visuals that served as the cornerstone of the campaign, applied across digital and retail platforms.

Agency: Happylucky
Art Direction: Beth Zimmerman
Design: Nico Mattison
Photographer: Alexandra Gavillet
Videographer: Fiorella Occhipinti
Stylist: Kevin Smith D’Aguiar
HMU: Monica Ninh