For this retail takeover, I led a team to create an elevated immersive experience in the flagship adidas NYC 5th Ave store. The artful installation consisted of deconstructed court lines and city textures, to celebrate the Supercourt shoe, which is equal parts sport and street. Shoes were displayed showing an array of wear, dirt and scuffs to futher seed the message that these shoes are made to live life with you, even if life gets a little messy sometimes.
The display included moments of activation, wayfinding, and product storytelling at multiple consumer touchpoints.
The display included moments of activation, wayfinding, and product storytelling at multiple consumer touchpoints.
