Supercourt Retail Experience

Role: Creative Direction

I led a team to create an elevated retail experience  for adidas Originals in their flagship NYC 5th Ave store. The artful installation consisted of deconstructed court lines and city textures, to celebrate the Supercourt shoe, which is equal parts sport and street.

The display included moments of activation, wayfinding, and product storytelling at multiple consumer touchpoints.

Agency: Happylucky
Designer: Chad Evans