The Deerupt Experience
Experiential, interactive technology exhibit for adidas Originals Role: Art Direction, Design
Agency: Roundhouse
Photographers: Matt Lawrence Lance Skundrich
Videographer: Corey Rood
Experiential/performance partner: Vita Motus
Agency: Roundhouse
Photographers: Matt Lawrence Lance Skundrich
Videographer: Corey Rood
Experiential/performance partner: Vita Motus
Enter the grid
For two days, adidas Originals challenged perceptions of reality in a Los Angeles pop-up art and culture installation to celebrate the launch of the Deerupt.
Installation artists transformed grid structures into altered physical and interactive forms that guests could see, touch and experience.





































