The Deerupt Experience

Experiential, interactive technology exhibit for adidas Originals 
Role: Art Direction, Design
Agency: Roundhouse
Photographers: Matt Lawrence  Lance Skundrich
Videographer: Corey Rood
Experiential/performance partner: Vita Motus

Enter the grid

For two days, adidas Originals challenged perceptions of reality in a Los Angeles pop-up art and culture installation to celebrate the launch of the Deerupt.

Installation artists transformed grid structures into altered physical and interactive forms that guests could see, touch and experience.