What to Bring on a Hike

Role: Creative Direction

The outdoors awaits. For this editorial project, I led a multi-disciplinary team to inform readers of the benefits of hiking, how to be prepared along the way, and which adidas products can elevate your outdoor adventures. With a focus on inclusion in the outdoors and product benefit, the article was featured on the adidas blog and paid social channels.

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Photographer/DP: Dustin Tolman
Agency: Studio A, adidas
Art Director: Nico Mattison
Copywriter: Allison Graaff