adidas Father’s Day

Role: Creative Direction, Art Direction, Design Direction, Illustration


︎
Photographer: Tyler Ashlock, Swanson Studio
Stylist: Marcus Fischer

For this Father’s Day campaign, I led a multidisciplinary team to create a gift guide of adidas essentials for dad, featuring footwear and hats. The the result was a clean, simple, premium and product focused execution that employed a modular design system to create variety over many assets and two waves of content (launch and refresh).