adidas Holiday 2022

Role: Creative Direction, Strategy, Art Direction, Design Direction

The adidas Holiday 2023 campaign was pivotal in engaging consumers during a must-win commercial season. I led a large, multi-disciplinary team, to craft a content-rich campaign spanning three months. We meticulously followed the consumer mindset, aligning with all major touchpoints of the season, including Black Friday and Cyber Monday.

Our approach included a multi-stage photo and video shoot and tiered creative strategy, enabling multiple storytelling opportunities. Collaborating with adidas athletes and influencers, we created compelling motion and still content for paid media and the adidas website and app.