adidas Holiday 2023
Role: Creative Direction, Art Direction, Design Direction︎
Photographer: Grace Rivera, Jenna Saint Martin, Zach Ancell
DP: Jeredon O’Conner
Art Department: Jade Harris
Production: Mesa Lange Productions
Stylists: Kyle Kagamida, Maki Katsumoto, Marcus Fischer
Directing a large, multi-disciplinary team, I led the concept, capture, and execution of photo and video assets for adidas's biggest commercial moment of the year.
The creative was vibrant and joyful, showcasing high-profile adidas athletes and their families. To engage the Gen-Z consumer, we incorporated current styling trends in hair, makeup, and nails, while also reflecting contemporary language in our headlines and copy.
The creative was vibrant and joyful, showcasing high-profile adidas athletes and their families. To engage the Gen-Z consumer, we incorporated current styling trends in hair, makeup, and nails, while also reflecting contemporary language in our headlines and copy.
