adidas Holiday 2024

Role: Art Direction


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Photographer: Mark Clennon
Art Dept: Chad Kregg Hanson
HMU: Stormy Brady   Lena Walsh
Production: Mesa Lange Productions

I led the art direction for the on-model portion of the holiday shoot, covering key products for men, women, and kids. The concept centered around a rich, elevated environment with warm tones, blending classic architectural elements with modern styling and vibrant pops of color. Additionally, I oversaw the retail direction for the campaign, implementing a 'good, better, best' strategy for window displays and in-store creative.