adidas Mix & Match

Role: Creative Direction, Art Direction, Design Direction

Red, white, and blue, just for you! For adidas’s July campaign, I guided a team in crafting a narrative centered around mixing and matching red, white, and blue summer looks, perfectly timed for the Independence Day holiday. 

The final creative was bold and bright, incorporating animation to vividly convey the mix-and-match concept, and was featured across the adidas website and app.