adidas Spring Styles
Role: Creative Direction, Art Direction, Design DirectionThrowing it back with new spring styles. For adidas's Spring campaign, we drew inspiration from Y2K spring break aesthetics, crafting colorful photos that evoke a sense of both current trends and nostalgia.
The vibrant world we captured was showcased across the adidas website and app.
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Photographer: Jenna Saint Martin
Set Design: General Qu
Stylist: Amelia Johnson
HMU: Lena Walsh
Production: Half Court Studio
Agency: adidas, Studio A PDX
Art Direction/Design: Elisa Cox, Ryan Schroeder, Chris Barnes
Copy: Zoe Ward