adidas Women’s Community
Role: Creative Direction, StrategyIf you want to build brand love, you build something more than a program. You build a community.
As the Creative Director for the adidas women’s community, I led two remote, multi-disciplinary teams in creating a series of influencer-led events and activations celebrating the athlete in every woman. Starting in New York and expanding to Los Angeles, we built brand loyalty in a unique and authentic way.
This community served not only as a means to engage the must-win female consumer but also to create authentic branded content that is distinctly adidas.
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We provided what these women actually wanted: a sustained opportunity for connection and conversation.
A purpose-built community.
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Agency: Happylucky