adidas Women’s Community, LA & NYCCommunity strategy, activations and content generation for adidas women
Role: Creative Direction
If you want to build brand love, you build something more than a program.
You build a community.
Scale and impact
Execute a tiered event strategy to create touchpoints throughout every aspect of her life
Keep it local
Get boots on the ground in LA & NYC to tailor to her in her world
Partner with studios and brands she already trusts or is curious about
Lead from within
Elevate real women who exemplify the community values in a micro-Influencer-led strategy