adidas Women’s Training 

Role: Creative Direction, Art Direction

Celebrating women supporting women in sport, this Spring/Summer campaign showcased training products, including supportive bras and tights. In my role as Creative Director and Art Director, I led a team in concepting strategic storytelling, captured key stills and motion content, and supervised the layout, copy, and asset execution for use on the adidas website and in retail stores.

We captured elite female athletes as they interacted with each other and shared their love of sport, crafting an authentic and compelling story that also highlighted the product benefits.

Agency: Happylucky
Art Direction: Amy Johnson
Photographers: Fab Fernandez
Coty Tarr
Videographer: Tyler Trautman
Stylist: Kyle Kagamida
HMU: Evy Power Traci Barrett