adidas adicolor kids

Role: Creative Direction, Art Direction

A fresh and playful twist on a classic aesthetic, the kids’ adicolor campaign immerses the consumer in the vibrant world of childhood.

In my role as Creative Director and Art Director, I guided a team in crafting monochrome tableaus that capture the colorful activities of a child's daily life. This bright and bold imagery was featured on adidas digital channels and in adidas retail stores.
Agency: Happylucky
Art Direction: Nico Mattison
Photographer: Ben Sellon
Stylist: Kevin Smith D’Aguiar

HMU: Monica Ninh
Art Dept: Chad Kregg Hanson
Production: Revery